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What is the bounce rate

What is the bounce rate

Bounce rate is the percentage of visitors who enter a website and then leave i e bounce rather than continuing on to view other pages within that same site Bounce rate is most often used as an indicator of the effectiveness of a given web page
Account based marketing

Account based marketing

According to Wikipedia account-based marketing ABM is a strategic marketing approach that focuses on identifying and engaging with key accounts in an attempt to drive profitable customer acquisition By focusing your efforts on a smaller number of pros
Importance of A B testing

Importance of A B testing

In an A B test software typically holds a control group constant to see how those visitors respond to the changes being tested
What is a content management system

What is a content management system

A Content Management System CMS is a business application for commercially or publicly accessible websites It typically supports multiple users in a collaborative environment A CMS enables website owners to add delete and edit all types of content w
What is ad viewability

What is ad viewability

Viewability is a metric that reflects how often an ad impression becomes visible to the user This concept of viewable can be applied to video and display ads before they are consumed by users
What is Audience Management

What is Audience Management

Audience Management is the discipline of communicating with different publics These publics may be defined in terms of demographics geography text type or any other way which facilitates their identification and differentiation from other publics
What is Conversion

What is Conversion

You see this is why I am explaining what conversion means in Data Analytics As much as I would like to think that my communication skills are awesome and they are most people still couldn t understand my explanation
An ultimate guide to Data management platform

An ultimate guide to Data management platform

Data Management Platform DMP gives marketers the ability to access organize and act on their digital data The DMP has evolved into a centralized hub that houses all your marketing data in one place for simple management of both online and offline data
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